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1. Substance (Suggested Content Outline)
Obviously a 3 to 5 minute
presentations cannot contain the level of detail that an 8
to minute pitch will accommodate.
OPEN WITH A STRONG
STATEMENT TO GRAB ATTENTION.
DESCRIPTION OF COMPANY
NAME (Put company name on every slide)
PRODUCT
YEARS IN BUSINESS
SALES
VOLUME [size of company]
SALES GROWTH [success of company]
PRODUCT/SERVICE COMPETITIVE
ADVANTAGES
Technology edge [do not delve into too much detail. Not
everyone gets excited about dual phase paradigm
interferometer ether shifts like you do.] Just explain that
it will allow jets to save 50% on fuel costs. That they
will understand.
PATENTS
MARKET
THE NEED ONLY THIS PRODUCT WILL FILL
MARKET. Who are potential customers? How many are there.
Is number growing or declining. How many customers do you
have now and what percentage is this of total market?
MARKET COMPETITION
HOW IS YOUR COMPANY BETTER/ DIFFERENT FROM COMPETITION?
MANAGEMENT TEAM
[Backgrounds should be varied and include individuals with
business backgrounds; not just technical people.]
STRATEGIC PLANS, GOALS.
Why is addition funding needed? Expansion into new
markets? Development of new technologies?
FINANCE
CURRENT FUNDING; OWNERS INVOLVEMENT IN FUNDING
AMOUNT OF ADDITIONAL FUNDING NEEDED
CLOSING ARGUMENTS: COMPANY STRENGTHS
[Why this is a good investment opportunity]
2. Style:
Creative Legible and Convincing Visuals
LIST 5 OR FEWER POINTS PER
SLIDE OR FRAME.
USE LARGE TYPE (24 points or
larger).
1.
Limit slides to
7 words per line.
2.
Substitute
symbols [=, %, >] for words.
3.
If the audience
cannot read your material, you will lose their attention.
4.
Use phases
instead of sentences.
USE A HIGH-CONTRAST COLOR SCHEME. Pale blue on a yellow is
right out.
KEEP THE SHOW MOVING. One slide every 30 to 60 seconds is
about right for this topic and audience. Obviously, you
will require more slides if you use a PowerPoint
presentation and "uncover" points on your slides one at a
time.
CLARITY. Don't get clever. This is not a design
competition. Which of the following charts is easier to
read?
If you cannot read your PowerPoint or overhead slides from
15 feet away - without straining - your audience will not be
able to read them when projected onto a screen.
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