1895 B Post Road
Fairfield, CT 06824
P: 203-256-5955
F: 203-256-9949

 
  Preparing a Business Plan Glossary University Business Cards    
 

Business Plan Competition for Connecticut Universities

   
 
   
 
Spring 2008 Finalists
Graduate – Personal Business University of Connecticut ETG Hardware Dr. Richard N. Dino
Graduate – Personal Business Sacred Heart University LegalEase Prof. Dennis Sokol
Graduate – Venture Enterprise Yale School of Management Easy Office David Cromwell
Graduate – Venture Enterprise Yale School of Management WindCorral David Cromwell
Graduate – Venture Enterprise University of Connecticut Optimal Software Solutions Dr. Richard N. Dino
Graduate – Venture Enterprise Yale University Ideal Energy Maureen Burke
Graduate – Venture Enterprise Sacred Heart University Extreme Sports Performance Dennis Sokol
Graduate – Venture Enterprise University of Bridgeport Omkara Technologies Dr.Gad J Selig
Undergrad – Personal Business Quinnipiac University Ultimate Motorcycle Experience Inc. Dale Jasinski
Undergrad – Personal Business Central CT State University Craig B Sullivan Soccer Center Drew Harris
Undergrad – Personal Business Eastern Connecticut State University Green & Grind Davetta Thacher
Undergrad – Personal Business University of Connecticut Mommie2Mommie Dr. Tim Dowding
Undergrad – Venture Enterprise Quinnipiac University Basebook Prof. Dale Jasinski
Undergrad – Venture Enterprise Central Connecticut State University digi-wait Dr. Drew Harris
Undergrad – Venture Enterprise University of Connecticut Boquin Luke Weinstein
Undergrad – Venture Enterprise Quinnipiac University GolfAlpha.net Prof. Dale Jasinski
Undergrad – Venture Enterprise Eastern Connecticut State University LatinoGraduate.com Davetta Thacher
Undergrad – Venture Enterprise University of Bridgeport Zip Search Prof. Khaled Elleithy

THE COMPETITION 
Founded by the Connecticut Venture Group in 1998 and administered by the Entrepreneurship Foundation, the Connecticut Business Plan competition is underwritten by the Connecticut Department of Economic and Community Development (DECD) with support from Connecticut Innovations Inc., The Apple Picker's Foundation, The Entrepreneurship Foundation Inc., and the Connecticut Venture Group. There is no entry fee.  All administrative costs are borne by DECD and contest sponsors. 

Note: There are competitions for both Fall and Spring classes.

The entire process is paperless and on line.  You will be asked the following questions about your business plan:  

 

Question

Answer
required

Scored

 

1.  Collegiate Contest Category

a)  Undergrad Personal Business (eg–store, restaurant, local service, product with limited market)

b)  Undergrad Venture Enterprise (eg–technology, product with a national market, web service, software)

c)  Graduate - Personal Business (eg–store, restaurant, local service, product with limited market)

d)  Graduate - Venture Enterprise (eg–technology, product with a national market, web service, software)

The Competition Administrator may change an entrant's category if deemed incorrect.

Yes

No

 

2.  Name of University

Yes

No

 

3.  Name of University Adviser for Business Plan

Yes

No

 

4.  University Business Plan Adviser's Email

Yes

No

 

5.  Product/technology/service full description, including innovations that make it unique and competitive

Yes

Yes

 

6.  Product, Technology or Service brief description (10 words or less)

Yes

Yes

 

7.  Business Model (How much you charge, who pays, and what it costs to provide product/service)

Yes

Yes

 

8.  Who needs your product and why? (Your Market Niche)

Yes

Yes

 

9.  Size of Target Market in Dollars and Number of Prospective Customers

Yes

Yes

 

10. Describe Sales and Distribution Plan

Yes

Yes

 

11. Names of important competitors and the strength and weaknesses of each

Yes

Yes

 

12. Alternatives to your product (other solutions to customer problem)

Yes

Yes

 

13. Management Team and Relevant Experiences

Yes

Yes

 

14. Amount of New Investment Sought and Intended Use

Yes

No

 

15. Headquarters (State where company will be located)

Yes

No

 

16. OTHER COMMENTS (Anything you want to mention that was not asked)

No

No

ELIGIBILITY REQUIREMENTS for COLLEGIATE COMPETITION

  1. At least one member of the management team must be associated with a Connecticut University as a full or part-time student.
    (Entries may be submitted by individual students or teams of students.) A "Student" is defined as anyone currently enrolled in
    full- or part-time capacity, or who graduated during the current (September-May) academic year.

    In keeping with the spirit and intent of the competition to foster entrepreneurship and to encourage students to launch new
    enterprises, neither plans written for outside companies as student projects nor plans written on behalf of a company not
    student-owned or conceived or eligibile
  2. The student or team must have a faculty advisor
  3. All industry categories are eligible
  4. The plan must be for a new business. Enterprises that already have annualized sales in excess of $50,000 are ineligible,
    but may apply to CVG business-funding programs for graduates. Call the offices at (203) 256-5955 for details.
  5. Students who reached the Finals during a prior year are ineligible, but may apply to CVG business-funding for graduates. Call the office at (203) 256-5955 for details.

The judges will only consider information contained in the online application. Do not mail or email supplemental material.

CONTEST CATEGORIES 

  1)  Undergrad Personal Business    2)  Undergrad Venture Enterprise  
  3)  Graduate Personal Business     4)  Graduate Venture Enterprise

AWARDS:

·        All entrants will receive candid feedback from a business financing expert on their on-line executive summary plus an invitation to a Connecticut Venture Group meeting.

·        Category winners may exhibit at a Connecticut Venture Group meeting.

·        Each category winner each semester will receive an unrestricted grant of $2500. Checks will be made out in the name of the Company. (The category awards will depend heavily on the academic aspects of the presentation.  A polished, text-book perfect presentation might win out over a superior business concept.)

·       In the Spring, three Start-Up Grants will be awarded to three companies in the amounts of $25,000 $10,000 and $5,000, based on the following criteria:

                ·         Probability of success (soundness of concept, barriers to entry, commitment and skill of management)

                ·         Potential contribution to growth of economy and return for investors (sales and profit potential)

                ·         The relative difference a grant would have on bringing a company closer to launch

                ·         The potential for job creation and other value to society

·        One technology finalists will receive a $10,000 grant from Connecticut Innovations Inc. (CI) to start a businessin Connecticut. The grant will be announced in the spring, but entrants from both semesters are eligible. The Company must enroll in the CI Pre-seed Support Services Program and sign an affidavit that the business will be headquartered or have a majority of its operations in Connecticut for at least 3 years.

·        The winning school in each category each semester will receive a trophy.

·        A press release announcing the finalists will be sent to all Connecticut media. Also, a press release and photos of the winners in each category will be forwarded to the media.

   

     Note: the two Venture category winners from the Fall may re-enter in the Spring to compete for the Technology and Start-Up Grants; but will not be eligible to win their category prize again in the Spring.

 

 

 

THE APPLICATION PROCESS
1.  Click Here to Access On-Line Application  (Your first step will be to create a user name and password. This will enable you, your adviser, or team members to review or revise the draft prior to submitting.
The deadlines for submission are:
 

Fall Semester:

Entry Deadline:  Tuesday, November 20, 2007

Finalists will be posted Tuesday, November 27 at 5:00 pm on  www.CVG.org/contest.html

Orientation for Finalists: Friday, November 30, 1:30-2:30 pm  

Finals (four-minute presentations plus Q&A): Thursday, December 6, 2:30 pm at the New Haven Lawn Club.

 

Spring Semester:

Entry Deadline:  Monday, April 7, 2008

Finalists will be posted Monday, April 14 at 5:00 pm on  www.CVG/contest.html

Orientation for Finalists: Thursday, April 17, 12:45 pm to 3:30 pm at the New Haven Lawn Club.

Finals (four-minute presentations plus Q&A): Friday, April 25, 1:30 pm at the New Haven Lawn Club.

       
At the Finals, the clock will start when the team leader is introduced. Therefore, if you elect to hand materials to judges, or engage in demonstrations, or other activity, the time taken up to do this will leave less time for speaking.

Click here for suggestions on preparing an audiovisual presentation.

PROTECTION OF INTELLECTUAL PROPERTY
The information you submit is password protected and available only to assigned mentors and judges. However, the contest managers and sponsoring organizations cannot accept responsibility to protect the intellectual property or other rights of entrants. Therefore, do not include trade secrets or confidential information in your submissions.  Additionally, it is the responsibility of each team to determine if their ideas or concepts are the property of any other person or organization.  Neither the Academy Group, Angel Investor News, CVG, nor DECD are responsible for any issues relating to the ownership of intellectual property or patents.

QUESTIONS

If you have any questions, please contact MikeRoer@snet.net 

Good luck!
Mike Roer
Contest Administrator
(203) 256-1811

PRIOR WINNERS
(Click here for a list of prior winners.)

 





 

 
   
 

Resources for Preparing a Business Plan

Budget Worksheet
Created and maintained by:
Benoit N. Boyer, Ph.D.
Chair of the Accounting Department
Sacred Heart University
©Benoit N. Boyer, 2005

Click here to download Budget Worksheet

For questions or suggestions, contact Professor Benoit Boyer at boyerB@sacredheart.edu.

Audiovisual Presentation
How to Prepare an Audiovisual Presentation to Pitch Investors

   
 

Presentation Guidelines

  • Find out how much time you have for your pitch, and adjust the level of detail accordingly.
  • This is only a guideline, not an outline.  Select what's appropriate.
  • Summarize only the most important points. (Leave the details for the formal Business Plan.)
  • Investors are looking for clear, compelling and credible information.

Business Positioning
Slide one should position the company to create a framework for listening.

  • Company name
  • One-sentence "what we do" statement:
    ABC Company cuts costs for professional photographers through online proofing and transaction processing.

Market Opportunity

  • Describe the need and the size of the market
  • Describe what creates the demand for your solution
  • Define the characteristics of the customers that need a solution
  • Quantify the opportunity… number of prospects that have the need (if appropriate, define market segments and size each of them)
  • Explain how the market is growing and why

Be prepared to answer the following questions from investors:
What specific problem or need do customers have?
Why is the problem important?
For whom? That is, who, specifically is the customer?
How do we know the market exists? What independent evidence can you cite, such as independent market research?
How large is the specific (narrowly defined) market for our product?
What growth is expected in this market?
Are the market size estimates realistic?
For industrial products…
    What 2-3 industries comprise the most important prospects
    What are the job titles of the buyers (decision-makers) in these prospects?
For consumer products…
    What are the demographics of the 2-3 most important customer segments in Year-1? Year-3?


Targeted Market Segment
Identify the most important 2 - 3 segments of the market you are addressing. For each segment:

  • Estimated market size (customers & potential sales)
  • What distinguishes the key segments from the broad market and from each other
  • How much customers need or want the solution - the value-proposition

Be prepared to answer the following:
What, specifically, are the company's products?
What do the products do?
Why would the customer buy these products?
What makes the products unique or special?
How are they better than other products or alternative solutions?
How much better are they than other solutions?
Can we demonstrate that they are cost effective?
What, if any, proprietary technologies are used to make them?
Are there patents? If so, what, specifically, do they protect?
Why will they be of value to the company?
What special issues relate to manufacturing the product(s)?
Any special materials or processes?
What special equipment or facilities are required?
What investment is required to set up manufacturing? For what capacity?
How do you know you can manufacture the product at a cost that will yield acceptable gross margins?

Competitive Positioning
Address barriers to adoption:

  • Inertia - What will it take to get customers to change what they are using/doing today?
  • Big Dogs - What are the well-known companies with established relationships with your target customers doing?
  • How will they react to your initiatives?
  • Innovators - What companies might leapfrog your solution with equal or better technology?  Explain how you propose to win against the best of these.  In particular, describe your strongest Barriers to Competition

Be prepared to answer the following:
How else can the customer solve the problem our products solve?
What are the alternatives?
How do we compare to each?
Why are we better?
In what ways are we worse?
Who are the vendors of these other solutions?
How do they compete with each other?
Where will we fit into the industry?
Why will we be able to compete effectively against them for the next ten years?
Why are we confident no new entrant will come along with a better solution?
Why do we think we can dominate our market niche?

Product Development
Explain the development status… how much work remains before it achieves full functionality?

  • Product development on a time-line
  • Identify major development risks or challenges
  • Provide estimated levels of effort and/or costs for each product
  • Summarize product fit with market needs

Be prepared to answer the following:
What needs to be done to finish your first product(s)?
What does your product road map look like? What's your next act?
How much of the development process does your company perform?
How much do you rely on outside contractors?
How much do you license from others?
What expertise do you have at developing this kind of product?
What development challenges are most important or difficult to overcome?
How do you intend to do so?

Marketing and Sales
Briefly explain the expected selling cycle: how you propose to reach your targeted customers

  • Marketing - To raise customers' awareness of your product and stimulate their interest in buying
  • Sales - To give buying decision-makers a convenient way to find out the details and place an order
  • Support - To help customers understand your product before buying, during installation and in use

If you rely on indirect channels, explain:

  • Your approach to reaching them
  • Whose responsibility it is to raise awareness and generate demand among end-customers
  • Who provides pre- and post-sales support
  • Describe special sales incentive programs (if any)

Be prepared to answer the following:
What channels of distribution will you use to deliver your products ?
How will these channels be established? By whom? When?
What expertise does your company have to execute the marketing / sales program?
How are you going to stand out among all the established competitors?
How can you boil down the advantages of your sophisticated technology so
prospects will understand it, quickly and easily?

Management Team
Focus on the management team, in particular:

  • CEO - Prior entrepreneurial experience in similar businesses
  • CTO - Proven know-how in your core technologies
  • CMO - Proven knowledge of the target markets; strong relationships with channel partners and/or key industrial customers
  • CFO - Prior IPO or acquisition experience
  • Identify who is full-time and who is part-time or on the sidelines awaiting funding.
  • Identify BOD and BOA members, highlighting any strategic members' value-added.

Be prepared to answer the following:
What is your background and previous experience?
Where did the idea for the company come from?
How did you get involved with the company?
Who is presently involved in managing the company?
What are their credentials?
Why will they be able to build a successful company?
If not all management spots are filled, what is the plan for filling them?
What kind of people are we seeking? To fill what roles?
If you do not expect to be the CEO that builds the business to $10 or 20 million, what kind of person would you bring in? When?
Who is on your board of directors?
How does the board function?

Business Strategy

  • Brief history of the company.
  • Recap what business you are in and your goal.
  • Identify the several most important steps you need to take to achieve positive cash flow.
  • Identify remaining steps to achieve IPO or acquisition readiness.
  • Chart the key steps and milestones.

Be prepared to answer the following:
When did the company begin operations?
What exactly does the company do?
What is your long-term vision for the company?
How has it been funded to date?
Where does it stand today?
What are the important strategies for building the business?
What kind of business will it be? (manufacturing, service, distribution, software, combination?)
What is the business model? (i.e. what will produce the company's revenue?
What kind of gross margins will the company have?
What expense levels are required to run the business?
What level of operating profit can the business generate?
Do you have any corporate partnerships in place?
Do you plan to put any in place?
What are the significant risks your business faces?

Projected Financials
Be prepared to explain "dramatic" numbers, such as:

  • "Hockey stick" growth
  • Unprecedented margins
  • Long periods of negative cashflow ("goodness" is positive cashflow in 6 to 12 months)

Be prepared to answer the following:
What kind of revenues can the business produce, on an annual basis, over the next five years?
Profits?
What investment is required to carry the company to the next major level of valuation?
When do you expect the next rounds to take place?
What specific tasks need to be accomplished to do that?
How long will it take? (Try to identify a "next level" that can be achieved in less than 18 months.)
What investment will be required beyond that?
To the extent possible, explain key assumptions behind your forecast. And make sure the forecast relates in a logical way to the market forecasts you described previously.
How will the investor get his money back? Through an IPO? Acquisition? When?

Requested Funding / Use of Funds
Identify the major uses of funds for each round. Describe the size and composition of your current "burn-rate." The Tech Coast Angels' "sweet spot" for investing is a pre-money valuation of $1.5MM - $3MM. (Expect tough questioning in proportion to any higher valuation.)

Be prepared to answer the following:
How much hard-money (cash) have the founders put in?
How much cash have Directors and Advisory Board members invested?
What equity is available to recruit key executives?
How did you arrive at your pre-money valuation for this round?
What comparables are you using for your proposed IPO/exit round?

Exit Strategy
If shooting for an IPO…

  • Cite recent comparable offerings, their offering valuation and their current market cap.
  • Explain why you believe the opportunity will remain when your company is "ready."

If you anticipate being acquired…

  • Identify the two or three most likely buyers
  • Explain why they would be interested
  • If possible, describe recent acquisitions of comparable companies and the deal value
  • Describe any relationships you already have with potential acquirers, investment banks or VCs that might facilitate your liquidity plans
  • Summarize why you think there is an opportunity to build a new, successful company.

Be prepared to answer the following:
Why is this an exciting opportunity?
Why is it an exciting investment opportunity?
What kind of value might the company have in the future?

If you aren't sure how to value the company in the future, use 1 x annual sales in Year-2 and 15 or 20 x net profits in Year-3 as reasonable estimates. Describe any other factors that make this an exciting opportunity.


"Embedded Value"
The combination of Value-Added and Customer Need = Embedded Value:

  • The more you contribute to the whole solution, the more potential your company has to become embedded in your customers' business
  • The more valuable your solution is to your customers, the more likely they are to continue to use you (or seek to acquire you).  Examples include Microsoft (with Windows built-in, they are embedded in PC products); Amazon (becoming a "one-stop" shop for e-customers); and Yahoo (easily-substituted).

Be prepared to answer the following:
How important is your product, really, to the customer?
Is your product just a tool that could be replaced with another tool without
affecting the customers' suppliers or customers?
Will your product become embedded in what your customers sell?
How easy would life be for your customers if they were to uninstall your product?

Back to Top

   
 
   
 

Glossary of Terms

Abandonment option. The option of terminating an investment earlier than originally planned.

Abnormal returns. The component of the return that is not due to systematic influences (market-wide influences). In other words, abnormal returns are above those predicted by the market movement alone.

ACCELERATION REQUEST. A request to the SEC to waive the statutory 20-day waiting period and declare the registration statement effective at an earlier date.

Accounting exposure. The change in the value of a firm's foreign currency-denominated accounts due to a change in exchange rates.

ACCREDITED INVESTOR. Potential investors who meet certain minimum net worth and income tests (as determined by the SEC) as they relate to certain exempt offerings. See also Sophisticated Investor, and consult with your legal counsel for further clarification.

Act of state doctrine. This doctrine says that a nation is sovereign within its own borders, and its domestic actions may not be questioned in the courts of another nation.

AGREEMENT AMONG UNDERWRITERS. An agreement among the members of the underwriting group/syndicate that specifies, among other things, the managing underwriter and the terms of the underwriting.

AICPA (AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS). The organization that governs and disciplines the conduct of certified public accountants and establishes standards for the profession.

ALL HANDS MEETING. A meeting that occurs during preparation for an IPO that is attended by company representatives, company counsel, the independent accountants, underwriters, and underwriters' counsel.

ALL-OR-NONE. A specific type of a best efforts underwriting: If the underwriter is not able to sell all of the shares being offered, none of the shares will be offered and the offering will be canceled.

AMERICAN STOCK EXCHANGE (AMEX). One of the major stock exchanges.

ANALYST. An individual, usually employed by an investment banking firm, who studies and analyzes an industry and the publicly held companies operating within the industry for the purpose of providing investment advice.

ANGEL INVESTOR (ANGEL). Individuals who invest in businesses looking for a higher return than they would see from more traditional investments. In return for their investment they often are highly involved in the business. Usually they are the bridge from the self-funded stage of the business to the point that the business needs the level of funding that a venture capitalist would offer. Funding estimates vary, but usually range from $50,000 to $1.5 million.

ANTIDILUTIVE SECURITIES. Securities whose assumed exercise would create an increase in earnings per share or a reduction in net loss per share; these securities are generally excluded from the computation of earnings per share.

BEST EFFORTS OFFERING. An underwriting agreement where the underwriters use their best efforts to sell the stock; however, the underwriters have no obligation to purchase stock not purchased by investors.

BID AND ASK. The quoted prices of securities traded in the over-the-counter market. The bid price is the highest price a buyer is willing to offer, while the ask price is the lowest price a seller is willing to accept. The difference between the bid and ask prices is known as the "spread."

BLUE SKY LAWS. The name applied to the securities laws of various states enacted to protect investors. While the SEC regulations are national in application, various states have securities laws that affect public offerings.

BLUE SKY MEMORANDUM. A memorandum setting forth the various securities law provisions and restrictions applicable to each of the states in which the offering is to be made. The memorandum is usually prepared by legal counsel.

BOOK VALUE PER SHARE. A share of stock's equity value, computed by dividing a company's net worth (assets minus liabilities) by the number of shares outstanding.

BOOK VALUE STOCK PLANS. Plans in which restricted stock (or options) is sold to employees based on book value and the company buys back the stock (or options or shares received upon exercise of the options) at a later date, usually at its then net book value.

BROKER. A commonly used term applied to individuals or firms that trade securities. Brokers execute trades of securities between buyers and sellers in return for a fee or commission. Brokers do not own the securities in which they trade and, accordingly, do not share in the risks or rewards of ownership.

BUSINESS VALUATION. An estimate of the worth of a business entity and its assets.

CAPITALIZATION. The total amount of a company's outstanding securities. For purposes of display in a registration statement, capitalization includes short-term debt, long-term debt and equity securities.

CAPITALIZATION TABLE. A table presenting the capital structure of the company, both prior to the offering and assuming that all securities offered are sold.

CARVED-OUT ENTITY. A subsidiary, division, or lesser business component that is separated from another entity. This carved-out entity may become a separate registrant through an IPO.

CHEAP STOCK. Common stock, stock options, warrants, or other potentially dilutive instruments issued to employees, consultants, directors, promoters, or others providing services to an issuer at a price lower than the public offering price.

CLOSELY HELD COMPANY. A company where the equity interests are held by a few individuals or group of individuals.

CLOSING. The final meeting of the going-public process in which the company delivers its registered securities to the underwriter and receives payment for the issue. The closing is usually five to seven days after the effective date of the registration statement.

CO-MANAGER. In an underwriting, if there is a second (or third) managing underwriter representing the syndicate, that securities firm will be known as a "co-manager."

COMFORT LETTER. A letter written by independent accountants to the underwriter as part of the underwriter's due-diligence reviews. The letter discusses the results of agreed-upon procedures applied to the company's financial data, as requested by the underwriters. Comfort letters provide "negative assurance" to the underwriter and are not included in the registration statement.

COMMENT LETTER. A letter written by the SEC's review staff that requests modification to the registration statement or the inclusion of additional information.

CONFORMED COPY. A registration statement or other document displaying signatures that are printed or typed rather than signed manually. All EDGAR documents are conformed copies. However, each signatory to that electronic filing also must manually sign a signature page acknowledging the signature that appears in typed form within the electronic filing. The manual signature is executed before or at the time the electronic filing is made.

CONSENT. A document giving consent to the use of an independent accountant's or other expert's report and name in the registration statement. A conformed document is filed with the registration statement while a manually signed copy is kept by the registrant.

CONTROL STOCK. Limited transferability stock owned by individuals who control the company.

CONVERTIBLE SECURITIES. Corporate securities (usually preferred stock or bonds) that are exchangeable into a fixed number of shares of common stock at a stipulated price.

COOLING-OFF PERIOD. See Waiting Period.

DERIVATIVES. Financial instruments whose value is based on another security, commodity, or index.

DILUTION. A reduction in a shareholder's relative ownership percentage of a company or the company's earnings per share (EPS) as a result of the company's issuance of more shares. Dilution in an IPO results from a disparity between the IPO price and the net book value of tangible assets for existing shares and is usually reflected in the registration statement in tabular format, referred to as a dilution table.

DILUTIVE SECURITIES. Securities whose issuance or exercise would decrease earnings per share.

DIRECTORS'/OFFICERS' QUESTIONNAIRES. Questionnaires circulated by the company's and underwriter's counsel during the registration process. The questionnaires gather and confirm various data that must be disclosed in the registration statement.

DISSOLUTION. The process of liquidating a partnership or a corporation.

DIVISION OF CORPORATION FINANCE. A division of the SEC which, among other things, reviews registration statements filed with the SEC.

DUE DILIGENCE. A reasonable investigation conducted by the company's officers and directors, underwriters and lawyers to provide a reasonable ground for belief that, as of the effective date, the registration statement contains no significant untrue or misleading information and that no material information has been omitted.

EARLY STAGE. Seed Financing, Start-up Financing and First-Stage Financing

EARN-OUT ARRANGEMENTS. Arrangements in a business acquisition in which sellers receive additional future consideration for their security interests usually based on future earnings.

EARNINGS PER SHARE (EPS). A company's net income, generally divided by the number of its common shares outstanding and adjusted for certain dilutive securities such as stock options, warrants, and convertible debt.

EFFECTIVE DATE. The date the SEC allows the registration statement to become effective and the sale of securities may commence. 

ELECTRONIC DATA, GATHERING, ANALYSIS, AND RETRIEVAL (EDGAR) SYSTEM. The SEC's electronic system for filing registration statements and periodic reports under the 1933 and 1934 Acts.

EMPLOYEE STOCK OWNERSHIP PLAN (ESOP). A plan instituted by a company that gives stock to its employees. The primary purpose of such a plan is to attract and retain good officers and employees.

EQUITY METHOD. Method of accounting in which the investor records an investment in the stock of an investee at cost and adjusts the carrying amount of the investment to recognize the investor's share of the earnings or losses of the investee after the date of acquisition (generally applies to investments where stock ownership is between 20 and 50 percent of the outstanding securities of the investee).

ESCROW ACCOUNT. An account in which the offering proceeds are kept prior to closing, usually in a best efforts underwriting.

EXEMPT OFFERING. A securities offering that does not require a registration statement to be filed with the SEC. Exempt offerings include Regulations A and D and intrastate offerings.

EXPERTS. Independent accountants, engineers, or others whose proficiency in a specific area qualify them as specialists in their fields.

F-SERIES FORMS. Forms used by foreign companies to comply with the 1933 and 1934 Acts. Examples include (1) Forms F-1 through F-10, registration statements similar to Forms S-1 through S-4 and Forms SB-1 and SB-2, and (2) Form 20-F, an annual report similar to Form 10-K.

FAMILY LIMITED PARTNERSHIPS. A partnership set up to transfer wealth to family members while maintaining control over the income-producing property. The donor would generally be the general partner while the heirs would be the limited partners. The general partners maintain control over the assets with respect to voting, investment decisions, and liquidation while the limited partners will not participate in these decisions. Establishment of family limited partnerships can be used as a tax strategy to distribute assets to family members without triggering a taxable event.

FIDUCIARY LAWS. Laws that require transactions between a company and its officers, directors, or large shareholders to be fair to the company. These laws apply to privately held as well as publicly held companies.

FINAL PROSPECTUS. A document that must be circulated to all purchasers of stock disclosing material facts about the company's operations, its financial status and the details of the offering. It is often preceded by a preliminary prospectus, also known as a red herring.

FINANCIAL ACCOUNTING STANDARDS BOARD (FASB). A private body that establishes financial accounting and reporting standards in the United States.

FINANCIAL PRINTER. A printer that specializes in the printing of financial documents-including registration statements, prospectuses, and proxy statements. These printers are also capable of converting your documents to an EDGAR format and electronically submitting the document to the SEC.

FINANCIAL REPORTING RELEASES (FRRs). Releases designed to communicate the SEC's positions on accounting principles and auditing practices.

FIRM COMMITMENT UNDERWRITING. A type of offering in which the underwriter agrees to purchase all of the shares being offered regardless of whether investors purchase the shares. Any shares not sold to the public are paid for and held by the underwriters for their own account.

FIRST STAGE FINANCING. Financing of market release.

FOREIGN CORRUPT PRACTICES ACT (FCPA). An amendment to the 1934 Act that requires reporting companies to keep adequate accounting records, maintain adequate internal accounting control systems, and not make certain payments to specified foreign officials and politicians.

FOREIGN SALES CORPORATION. Entities recognized by the Internal Revenue Code that may eliminate or defer payment of U.S. corporate income taxes on a portion of the income generated from export sales.

FORM 8-K. A form required to be filed with the SEC when certain significant reportable events occur (e.g., major acquisitions or legal proceedings).

FORM 10-K. An annual report required to be filed with the SEC pursuant to the 1934 Act. Form 10-K includes annual financial statements, related schedules, and various textual information.

FORM 10-KSB. An annual report form required by the 1934 Act that may be filed with the SEC by small business issuers under Regulation S-B.

FORM 10-Q. A quarterly report required to be filed with the SEC pursuant to the 1934 Act; consists primarily of the company's quarterly financial statements.

FORM 10-QSB. A quarterly report required by the 1934 Act that may be filed with the SEC by small business issuers under Regulation S-B.

FORM S-1. The most common form of registration statement used in the initial public offering of securities by issuers for which no other form is authorized or prescribed.

FORM S-2. The registration statement used by companies that have been subject to the 1934 Act reporting requirements for at least 36 months and which combines incorporation by reference with delivery of the annual shareholder report and interim reports.

FORM S-3. A short-form registration statement available to companies that have been subject to the 1934 Act reporting requirements for at least 12 months and that meet certain market value or debt-rating tests. This registration statement also permits incorporation by reference, but does not require delivery, of the latest annual report to investors.

FORM S-4. The registration form used to register shares offered in connection with business combinations (e.g., mergers, consolidations, exchange offers for securities of another entity).

FORM SB-1. The registration form available to small business issuers to register up to $10 million of securities, to be sold for cash, in any continuous 12-month period.

FORM SB-2. The registration form available to small business issuers to register securities to be sold to the public for cash. This form differs from Form SB-1 in that there is no limitation on the amount that can be raised in the offering.

GIFT TAX EXCLUSION. An annual exclusion granted by the Internal Revenue Service that allows a donor to give up to $10,000 per year to an unlimited number of donees without incurring gift taxes.

GOING PUBLIC. The process of a privately owned company selling its ownership shares to the investing public. See Initial Public Offering.

GRANTOR RETAINED ANNUITY TRUST (GRAT). An irrevocable trust that provides an effective way to reduce gift tax on property while providing an income annuity to the grantor. At the termination of the trust, the trust principal is paid to the beneficiary of the trust. A GRAT allows the grantor to retain control while retaining income from the property granted. A GRAT works particularly well with appreciated property/stock.

GREEN-SHOE OPTION/OVERALLOTMENT OPTION. An option contained in the underwriting agreement that allows the underwriter to purchase and sell additional shares if the market's demand for the shares is greater than originally expected.

GROSS PROCEEDS. The total dollar amount raised through an initial public offering, before deduction of discounts or commissions for underwriters and for expenses for legal, auditing, printing, filing, and blue sky laws.

IN REGISTRATION. The status of a company that has filed a registration statement with the SEC prior to the date the SEC declares the registration statement effective.

INCORPORATION BY REFERENCE. Certain materials previously filed with the SEC which may, under certain conditions, be referred to rather than included in the text of subsequently filed documents.

INDUSTRY GUIDES. Guides followed by the SEC staff requiring the disclosure of policies and practices by certain industries.

INDUSTRY POP/INDUSTRY FLURRY. An industry where there has been a significant number of successful IPOs. Generally, in that industry, there may be many "me too" companies trying to follow the leaders.

INITIAL PUBLIC OFFERING (IPO). The offering or sale of a company's securities to the investing public for the first time (i.e., converting a company from private to public ownership).

INSIDER TRADING. The sale or purchase of a company's securities by directors, officers, and others. See Insiders.

INSIDERS. Individuals that may have access to nonpublic information, e.g., officers, directors, and major shareholders.

INSTITUTIONAL INVESTORS. Nonindividual shareholders. Institutional investors include pension funds, mutual funds, and trusts.

INTERIM FINANCIAL STATEMENTS. See Stub-Period Financial Information.

INTRASTATE OFFERING. A securities offering limited to investors residing in the state in which the issuer is doing a significant portion of its business. Such offerings are usually exempt from registration with the SEC.

INVESTMENT BANKER. A person or (usually) a firm that, among other things, underwrites securities, functions as a broker/dealer, and performs corporate finance and merger and acquisition advisory services. Investment bankers are usually full-service firms that perform a range of services, as opposed to an underwriter or broker/dealer, which only provides one specific service.

IPO BACKLOG. The number of companies that have filed initial registration statements with the SEC but whose registration statements are not yet effective. Also, an estimate of the gross offering amount of those companies.

ISSUE. A block of securities sold to investors by a company through an offering.

ISSUER. A company offering its securities for sale.

JOINT VENTURE. An arrangement whereby two or more parties (the venturers) jointly control a specific business undertaking and contribute resources towards its accomplishment.

LEGENDED STOCK. See Restricted Stock.

LETTER OF INTENT. A nonbinding letter from the underwriter to the company that sets forth the general terms and conditions of the securities offering.

LETTERED STOCK. See Restricted Stock.

LEVERAGED BUYOUT. An acquisition of a company financed largely by debt.

LIMITED OFFERING. An offering of securities exempt from registration due to exemptions for the size of offering and the number of purchasers.

LISTING APPLICATION. A document, similar in nature to a registration statement, formally requesting that an issuer's securities be listed on a national securities exchange.

LOCK-UP PERIOD. Usually appears as a provision in the underwriting agreement. Represents the period of time after an IPO during which (at the underwriter's request) insiders are prohibited from selling their shares. This period can range from a few months to several years.

MAKING A MARKET. The process by which a securities dealer supports the trading activity of a particular security. The process may include the dealer
purchasing and selling the security in order to balance the market. Such dealers are referred to as "market makers."

MANAGING UNDERWRITER. In a syndicate of underwriters, the managing or lead underwriter functions as the primary decision maker.

MARKET MAKER. An underwriting firm that stands ready to buy and sell a company's stock and thus make a market where shareholders or prospective
shareholders can dispose of or purchase shares.

MERGERS. A business combination where one entity becomes a part of another entity.

MINORITY INTEREST DISCOUNT. For tax purposes, a minority interest discount represents a discounted amount from the fair market value of property or
securities transferred to minority interests due to lack of voting power/control.

MINORITY INTEREST. An individual or aggregate interest held in an entity that is generally less than 50 percent of outstanding voting securities.

NATIONAL ASSOCIATION OF SECURITIES DEALERS (NASD). An independent, self-governing association of securities brokers and dealers that helps to
govern, among other things, its members and the over-the-counter stock market.

NATIONAL ASSOCIATION OF SECURITIES DEALERS AUTOMATED QUOTATION SYSTEM (NASDAQ). The NASDAQ is the electronic trading
system in the over-the-counter (OTC) market. Unlike the New York (NYSE) or American (AMEX) stock exchanges, the NASDAQ is not physically located in
one location.

NEW ISSUE. An initial public offering, or an issue of securities by a corporation (also known as a primary offering).

NEW YORK STOCK EXCHANGE (NYSE). One of the major stock exchanges.

"NO ACTION" LETTER. A letter issued by the SEC stipulating that it does not object to a course of action proposed by a registrant. "No action" letters are
generally issued after a request has been made by a registrant.

NONACCREDITED INVESTOR. Investors that do not meet the accredited investor criteria. See Accredited Investor.

OFFERING CIRCULAR. Sometimes referred to as a private offering memorandum. A document used in certain securities offerings that are exempt from SEC
registration requirements.

OPTIONS. A security giving its owner the right to purchase or sell a company's shares at a fixed date and agreed-upon price.

OVER-THE-COUNTER MARKET (OTC). A market for the exchange of stocks not traded on a listed exchange, maintained by dealers. See also National
Association of Securities Dealers.

OVERALLOTMENT OPTION. The sale of shares by the underwriter in excess of those shares initially available. See also Green-Shoe Option.

OWNERSHIP CHANGE. A term defined in the Internal Revenue Code. Generally, it is defined as a change in ownership of a corporation during a three-year
period of greater than 50 percent, which results in limitations on the ability of the corporation to utilize pre-ownership change net operating losses.

PERFORMANCE SHARE PLANS. Incentive compensation plans, whereby the number of shares to be issued to employees is determined by a formula based on
the achievement of predetermined performance criteria (e.g. increases in earnings per share, increases in return on equity, or growth in sales).

PERFORMANCE UNITS PLANS. These plans provide for the award of units to employees, where each unit entitles an employee to receive in cash or stock a
certain amount if certain performance criteria (e.g., sales growth, increases in earnings per share, or return on equity) are attained during the period specified by the
award. 

PHANTOM STOCK PLANS. Incentive compensation plans whereby hypothetical (phantom) shares are granted to employees, which entitles the employees to
receive amounts based on the increase in the market price of the stock from the date of grant. Some phantom stock plans also provide for dividend equivalents, i.e.,
employees will receive amounts equal to dividends declared on the stock. Also known as Stock Appreciation Rights (SAR).

POST-EFFECTIVE AMENDMENT. A registration statement amendment filed subsequent to the effective date of registration.

PREFILING CONFERENCE. A conference with the SEC usually attended by a company's principal financial officer together with representatives from the
company's independent accounting firm to discuss unique accounting issues prior to the SEC's registration review process.

PRELIMINARY PROSPECTUS. A document that provides information concerning a forthcoming issue of stock. Also known as a red herring.

PRICE AMENDMENT. Usually the final amendment to a registration statement; includes the offering price and final pro forma financial information.

PRICE EARNINGS RATIO. A measurement of common stock value computed as the price per share divided by earnings per share.

PRICE RANGE. A proposed price-per-share range is often printed on the cover page of a preliminary prospectus. Example: "It is estimated that the offering price
will be $8 to $10 per share."

PRIMARY OFFERING. An offering in which all of the proceeds from the sale of previously unissued stock are received directly by the company.

PRIVATE PLACEMENT. An offering that is exempt from the requirements of registration and is limited in distribution.

PRO FORMA. Financial statements or financial tables prepared as though certain transactions had already occurred. For example, a registration statement might
include a pro forma balance sheet that reflects the anticipated results of the offering.

PROSPECTUS. The primary selling document in an offering distributed to potential investors. The prospectus provides information about the company and the
offering. See also Preliminary Prospectus and Final Prospectus.

PROXY. A document prepared for a shareholder to authorize another person to act on his/her behalf at a shareholders' meeting.

PROXY SOLICITATION. The request to be authorized to vote on someone else's behalf. A proxy statement must be provided to shareholders prior to soliciting
their proxies.

PROXY STATEMENT. An SEC-required statement of information to be furnished to shareholders by those individuals soliciting shareholder proxies.

PUBLIC FLOAT. The aggregate market value of voting common stock held by nonaffiliates.

QUALIFIED INSTITUTIONAL BUYER (QIB). A nonindividual shareholder that owns and manages at least $100 million in securities, with certain exemptions for
broker-dealers, banks, and savings and loan associations. 

QUIET FILING. See Silent Filing.

QUIET PERIOD. The period which begins on the date an offering commences (usually once the company and its underwriter reach a preliminary understanding)
and generally ends 90 days following the effective date of the registration statement. Referred to as the quiet period because of the SEC's restrictions on publicity
about the company and/or its offering.

RED HERRING. The preliminary prospectus circulated during the waiting period to potential investors. Commonly referred to as a red herring because the
disclaimer, at one time, was required to be printed in red ink. 

REGISTRANT. An entity that must file reports with the SEC. 

REGISTRAR. An agent, usually a bank, that physically issues, transfers, and cancels stock certificates as stock transactions occur.

REGISTRATION PERIOD. The time from which a registration statement is filed with the SEC to the day the SEC allows the registration statement to be declared effective.

REGISTRATION STATEMENT. The primary document required to be filed with the SEC in connection with the issuance of securities. Required by the Securities
Act of 1933. A registrant generally uses Form S-1, SB-1, or SB-2 for an initial public offering.

REGULATION A. Provisions of the 1933 Act that contain the rules governing certain public offerings of no more than $5,000,000 which are exempt from registration.

REGULATION D. Provisions of the Securities Act of 1993 that contain the rules for certain private placement offerings.

REGULATION S-B. Specifies the form and content of financial statements as well as the disclosure requirements for the nonfinancial statement portion of filings to
be filed with the SEC by small business issuers. It is an integrated and simplified version of Regulations S-K and S-X.

REGULATION S-K. Contains the disclosure requirements for the nonfinancial statement portion of filings with the SEC.

REGULATION S-T. Governs the preparation and submission of documents filed via the SEC's EDGAR system.

REGULATION S-X. Specifies the financial statements to be included in filings with the SEC and provides rules and guidance on their form and content.

RESTRICTED STOCK. Securities, usually issued in private placements, that have limited transferability. Also called legended stock or lettered stock.

ROAD SHOW. A presentation to potential investors, brokers, and dealers by the company's management and underwriters in order to facilitate a securities offering.

RULE 144A. An SEC exemption permitting the sale of certain restricted stock without registration.

RULE 147. See Intrastate Offering.

RULE 504. A rule under Regulation D that permits an issuer to raise up to $1,000,000 within a 12-month period. Under Rule 504, a company may offer securities
to an unlimited number of investors and need not provide an offering circular to them.

RULE 505. A rule under Regulation D that exempts from registration offers and sales of securities of up to $5,000,000 during any 12-month period. Rule 505 limits
the number of non-accredited investors to 35; however, there can be an unlimited amount of accredited investors.

RULE 506. A rule under Regulation D that allows for the private placement of securities with an unlimited number of accredited investors and up to 35
"sophisticated" non-accredited investors regardless of the dollar amount of the offering.

S CORPORATIONS. Corporations that have 35 or fewer shareholders and meet certain other requirements of the Internal Revenue Code. An S corporation is taxed by the federal government and some states in a manner similar, but not identical, to a partnership.

SAFE HARBOR RULE. SEC provisions that protect issuers from legal action if specified requirements have been satisfied or, in certain cases, if a good-faith effort has been made to comply with specified requirements. 

Second-stage Financing. Growth financing for market penetration.

SECONDARY OFFERING. An offering by the company's  shareholders to sell some or all of their stock to the public. The proceeds of a secondary offering are received by the selling shareholders, not by the company.

SECURITIES ACT OF 1933 (1933 ACT). Under the 1933 Act, a registration statement containing required disclosures must be filed with the SEC before securities can be offered for sale in interstate commerce or through the mail. The 1933 Act also contains antifraud provisions that apply to offerings of securities.

SECURITIES AND EXCHANGE COMMISSION (SEC). The SEC is the federal agency responsible for regulating sales and trading of securities through its administration of the federal securities laws, including the 1933 and 1934 Acts.

SECURITIES EXCHANGE ACT OF 1934 (1934 ACT). The 1934 Act requires companies registered under the 1933 Act to file periodic reports (e.g., Forms 10-K and 10-Q) with the SEC and to disclose certain information to shareholders. Companies traded over the counter with 500 or more shareholders and tota